Burger King has launched an ad campaign showing a moldy Whopper that contains less or no preservatives going through a transformation of 34 days. When I first saw the photo of the Whopper on my web browser I didn’t know how I felt toward it. That’s probably because I have trained myself to not get emotional over anything in the media. Including and especially social media.
I looked at the image again today and was reminded of how back in my tweens the fast-food burger rivalry was between McDonald’s and Burger King. Back in those days, both carried a better tasting and less unnatural product. However, between both of them, Burger King was my favorite.
Preservative-free Whoppers around the world
Burger King is determined to have all of its franchises around the world carry preservative-free Whoppers. It seems the United States is the only country that does not have non-preserved Whoppers. Burger Kings says they are already available in 400 franchises in the United States and will be in all of their restaurants this year.
“We believe that real food tastes better,” Restaurant Brands International Global Chief Marketing Officer Fernando Machado said in a statement. “That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”Burger King
Burger King I got a question?
My question to Burger King is why only the Whopper? They know that millennials and the new world are seeking healthier options. So why not just make all the Burger King items preservative-free.
Burger King saw how good The Impossible Burger did and it was proven that yes, Americans want to eat healthier and deserve healthier options. Plus with fewer Americans eating meat and in particular beef, this is a way to remarket the Whopper as healthy. When in truth it itsn’t. But, that’s for another blog post.